While it was never made directly clear at the time, many believed that companies would be able to offer/sell their own branded cloud gaming services while running Stadia technology under the hood, a process known as white labeling.ĪT&T, working with Warner Bros, launched a new streaming experience on Wednesday, which let AT&T Wireless customers play Batman: Arkham Knight in full from their browser. AT&T has confirmed that their Arkham Knight streaming demo is powered by Stadia technology, while also teasing the company’s cloud gaming ambitions.įor months now, Stadia fans have been wondering what the future of the service might look like, given Google’s pivot away from first-party titles toward making Stadia’s streaming technology available to partners.
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